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Transforming the Customer Journey with Big Data – Jarther Taylor Talks Transformation

In this episode of the Disrupt Podcast, Gavin is joined by Jarther Taylor, CEO of Datarati. They talk about data and its impact on marketers – particularly as it plays out in the customer journey. Jarther Taylor CEO Jarther Taylor, is CEO at Datarati, a leading...
Exercising the four dimensions of empathy to drive innovation

Exercising the four dimensions of empathy to drive innovation

The modern language of innovation is peppered with teamwork and empathy. We talk of small, agile teams that collaborate. We talk of user centred journeys. User stories. User centred design. And more. We focus our processes around validating our business models with...