by Joanne Jacobs | Jul 11, 2016 | Innovation, Marketing-led Startups, News, Startups
Any startup founder will tell you that statistics are important. They will know the exact metrics that make their business successful. Or not. But the plain truth is that statistics are hard work. You need to know what to measure and when. You need to understand why...
by Joanne Jacobs | Nov 8, 2015 | Marketing, Marketing-led Startups, News, Startups
Once you know what to look for, you see them everywhere. Groups huddled together cooing and fawning around the helpless little thing in the centre of the crowd. There are grown women and men speaking in strange tongues, encouraging, calling for attention. Taking...
by Joanne Jacobs | Nov 1, 2015 | Conferences, Innovation, News, Startups
The last week of October was always going to be frantic. Not only was this scheduled as the launch of Australia’s first ever Startup Week, Sydney conference series, it was bookended on Monday by the Telstra Digital Summit and on Thursday/Friday by SydStart –...